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FATIMALIKA LTDRegistered in England & Wales · Est. 2024

We build and operate e‑commerce businesses.

FATIMALIKA LTD is a UK e‑commerce operating company that builds and runs online businesses, with direct involvement in commercial execution, marketplace operations and long‑term development.

About FATIMALIKA What we operate

Operating proof

Proven today. Focused on the long term.

Orders
2,000+
Customer reviews
300+
Etsy rating
4.6 out of 5

PurlAndForm marketplace data · FATIMALIKA company record · Updated Sep 2026

etsy.com/shop/PurlAndFormEtsy · Live store
The PurlAndForm storefront on Etsy: eight knitting-kit listings with titles and prices

Etsy storefront, 8 of 38 listings

Choosing a view stops the automatic rotation. A Resume control then follows the views.

What we run today

PurlAndForm

Knitting kits, patterns and yarn on Etsy.

Operated by FATIMALIKA LTD since 2024.

Fulfilment & dispatch · Kits checked, packed and dispatched from London.

Visit PurlAndForm on Etsy

What we look for

Businesses we can understand, improve and operate for the long term.

Every business must clear the same four tests before we build it or take it on.

  1. 01

    A clear product or offer people genuinely want.

  2. 02

    The core customer and commercial experience can be actively managed.

  3. 03

    There is meaningful scope to strengthen the offer, systems or execution.

  4. 04

    Worth operating beyond a short trend or temporary opportunity.

  5. Fit forFATIMALIKABuild it. Take it on. Operate it.

How we work

Take responsibility. Stay close. Keep improving.

We take responsibility for the businesses we run, stay close to how they trade, and improve them continuously over time.

  1. 01 · Take responsibility

    Once a business comes under FATIMALIKA, responsibility for how it trades sits with the company.

  2. 02 · Run

    We stay close to the product, marketplace and customer instead of managing from a distance.

  3. 03 · Improve

    Range, positioning, systems and execution are refined from what the business actually teaches us.

    Continuous improvement

Leadership

Direct leadership.Clear accountability.

Abdelhamid El Mouine, Founder & Director of FATIMALIKA LTD

Abdelhamid El Mouine

Founder & Director

Abdelhamid El Mouine founded FATIMALIKA LTD in 2024 and is responsible for the company’s direction, operating decisions and long-term development.

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